logo
Welcome to Paid Traffic, we specialise in pay per click advertising on Google. Want to boost your business? Contact us today!

1300 853 844

Adelaide

Suite V302, Shop 1A, 400 King William Street

Brisbane

Level 1, Suite 339, 241 Adelaide Street

Melbourne

Suite 224, 189 Queen Street

Perth

Suite 105, Shop 6, 50 St Georges Terrace

Sydney

Suite 501, 377 Kent Street

Top

Blog

home /  Blog

Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format. According to Statisticbrain’s research into YouTube, the number of videos viewed on the channel every day is 4950,000,000 and people are watching 3.25 billion hours’ worth of YouTube videos every month. That’s an astonishing following and an audience well worth tapping into...

Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.   A Quality Score is a 1-10 number that is...

There are many steps in creating a well optimised AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead. Even PPC professionals with substantial Google AdWords management experience can encounter the problem of ad fatigue. Ad fatigue is the bane of many PPC campaigns that have been running for a reasonable period of time and it can be very detrimental to your campaign’s ongoing performance.   What is ad fatigue? Ad fatigue is...

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website. When the teaser is clicked on by a Gmail user, a full page ad is opened...

"The term banner blindness refers to people's ability to consciously or unconsciously ignore banner adverts on the web." Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising producing the lowest click-through rates and conversion rates compared to search ads and social ads. If you take a look at some of these troubling industry benchmarks from Wordstream you will...

Measuring website visitor behavior after the click on an ad needs to be part of a Google Adwords management plan and is the reason why you want to connect Google AdWords and Google Analytics. But just because a metric is available in Google Analytics, it does mean that monitoring that specific metric should be part of your Google AdWords management plan. Below we have listed best practices for measuring behavior after the AdWords click.   Define your KPIs  First...

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience. In recent years, programmatic advertising has arisen to meet the ever-increasing needs of advertisers who want to reach the right users in the right place at the right time. There is still quite a bit of confusion for...

Much of our time online is spent on someplace other than Google.com. Whether it’s browsing content or watching videos, Google quickly moves us from the Google.com screen which is why the Display Network is so important for advertisers. It’s a broad reach across all the other web properties with a lot of opportunity for creative ads and detailed reporting.  Since Google has a significant reach across desktop and mobile devices, advertising on the Display Network is a strategy...

Google AdWords and Google Analytics go hand-in-hand. If you spend money to advertise on AdWords, you want to know that it is bringing you results as determined by visitor behavior on your website. A click on an ad is nice, but it does not put money in the bank.  To share data between these two products, you need to first ensure they are linked. In AdWords, select the gear icon on the top right of your...