Your PPC ads are well written and highly relevant. They start to generate thousands of impressions and plenty of clicks to your pages. But those visitors are simply not converting. Worst of all is the fact that they seem to leave the page without even browsing your offer.
The reason for such abysmal conversions is likely the landing page itself.
Even with all aspects perfectly executed from identifying relevant keywords to writing compelling copy, campaigns will fail to generate a positive return if the landing page is poorly optimised. This is where landing page optimisation comes in which ultimately leads to:
More conversions: Landing pages that are properly optimised stand a far better chance of converting more visitors for your products or services.
Higher Quality Scores: Google evaluates numerous factors when determining rankings for ad positions. Well-designed landing pages lead to higher Quality Scores and better rankings.
Landing page optimisation is a continuous process but it can yield exceptional results for your AdWords campaign. Here we cover proven ideas that you can implement to increase conversions and lower your cost per acquisition.