Information is power. And the more you have about your campaign, the better decisions you can make. Here are several reasons why you should implement conversion tracking:
Gain insight: Measuring conversions allows you to see exactly what campaigns and even keywords are receiving the most conversions. If you notice that an ad group is poorly performing, you can remove it altogether and allocate more resources to those that are delivering sales.
More customers: Being able to see actual conversion data gives you a much clearer picture of what changes you need to make to underperforming campaigns. Once you make those changes you can expect a dramatic increase to your bottom line.
Improve ROI: Some keywords ultimately perform better than others. By eliminating underperforming keywords for your campaign, you can improve your overall return on investment.